The Immigration Act Of West Indies - 2245 Words

Introduction Since the enactment of the 1965 Immigration Act, the United States has seen a huge arrival of West Indian immigrants in New York City, and more so here in Richmond Hill Queens. The names â€Å"Caribbean† and â€Å"West Indies† are exchangeable, since the countries and islands that make up the West Indies are all situated in or around the Caribbean Sea or have since join the Caribbean Community as member of States. Today, the Guyanese population in Richmond Hill Queens has expanded tremendously and is concentrated mainly in and around areas such as Liberty Avenue which is known as the main business strip in Richmond Hill, South Ozone Park, 101 avenues and around Rockaway Boulevard and the JFK area. Moreover, sociologists like Nancy Foner, Mary C. Waters and Philip Kasinitz, have all studied the arrival patterns of this group and documented numerous findings on this groups’ experiences, their level of integration, their cultural and racial identities, and multinational associations but their major focus was on the Afro- migrant experiences and seem to overlook the experiences of the West Indians that were of Indian descent. Methods and Procedures This paper will help to analyze the information collected from a series of interviews I have conducted with several women in the in the Richmond Hill area. I talked to about five immigrants, Indo- Guyanese women living in Richmond Hill, Queens, New York for a few hours each. In order to protect these women identity I have usedShow MoreRelatedThe Immigration Act Of West Indies2334 Words   |  10 PagesIntroduction Since the enactment of the 1965 Immigration Act, the United States has seen a huge arrival of West Indian immigrants in New York City, and more so here in Richmond Hill Queens. The names â€Å"Caribbean† and â€Å"West Indies† are exchangeable, since the countries and islands that make up the West Indies are all situated in or around the Caribbean Sea or have since join the Caribbean Community as member of the CARICOM States. Today, the Guyanese population in Richmond Hill Queens has expandedRead MoreThe Necessity of Race Legislation in Britain in the Years 1 962 - 19901036 Words   |  5 PagesSecond World War. These newcomers came mainly from the Commonwealth with the majority of them coming from the West Indies and the Indian sub continent. At this time, before the Race Legislation was introduced all these people had right of entry which meant they were all free to enter the United Kingdom. This was given to them in the 1948 British Nationality Act and it was an important feature of Britain, as it showed the commonwealth was a multiracial and multiculturalRead MoreThe Impacts of Changing Immigration Patterns of the Post-War Period1224 Words   |  5 PagesImmigration has gone through many different stages of change just as the nation of Canada had many stages of change. Transformations of immigration during the post-war period greatly impacted the society and immigration patterns of today. These changes included the post-war immigration boom, a less segregating Immigration Act and the rise of multicultural and refugee immigration. Post-war immigration patterns have differed from previous waves of immigration due to their size and source of immigrationRead MoreThe Colonial Era Of North America1475 Words   |  6 Pageswas England’s late and apathetic involvement in the Atlantic slave trade, historically dominated by the Dutch and the Portuguese. The vast majority of slaves shipped to the colonies by English merchants during this era arrived in the sugar-rich West Indies, not the Chesapeake, reducing slave a vailability further. The first slaves to arrive in Virginia in 1619 were there as a result of an attack on a Portuguese trading ship, not a planned commercial transaction. Planters purchased the approximatelyRead MoreThe American Of The Spanish American War1630 Words   |  7 Pagestime of the Spanish American War, Cuba was slowing making its worldwide debut as a leader in product trade. Before that, Cuba was diminishing as a country because of the war than had begun within the small country. Spain was forcing the country to act in Guerilla Warfare, or the use of hit- and run strategies by small groups controlled by aggressive force. Women were being raped, hundreds of soldiers killed without any glimpse of hope that the war would end in the near future. The Cuba was a prospectRead MoreThe Importance Of British Imperialism In Britain1952 Words   |  8 Pagescountry in search of a new home. Although there has been extensive research conducted on the immigration of those from the Caribbean colonies of the British Commonwealth, there were many more nationalities that embarked into Britain during the post-war years. The groups of immigrants who entered the British Isles, and will be discussed in this essay are those from; the West Indies, Ireland, North India, West Africa, China, East Europe. The first section of the essay will demonstrate a general discussionRead MoreArticle Analysis: The Hispanic Challenge by Samuel Huntington1018 Words   |  4 Pageswhere the majority culture has been met with an influx of immigration from one particular location, such as in the 1960s in England where people from the West Indies came to Great Britain and were met with hostility as a predominantly Caucasian nation had to embrace people from another culture. With this increase came acts of violence and hostility between majority and minority culture which led to the government involvement in the immigration. Among the legislation that was passed included limitationsRead MoreIllegal Immigration And The United States1664 Words   |  7 Pages1990. In other words, the illegal immigration rate arriving and living in the U.S. has decreased, but there are still millions of unauthorized immigrants crossing the U.S.-Mexico border. Illegal immigration and policy has become an important and pol itical debate between millions of Americans for the past couple of decades, but it was not until the 21st century, when policymakers became concern on national security and the demand for labor. Although illegal immigration has become a major issue in theRead MoreWhy Did The Europeans Leave For The Us?1121 Words   |  5 Pages about 300 thousand Chinese arrived. Many helped build the nation’s railroads. immigration was limited by a congressional act in 1882. 1884: Hawaiian planters could recruit Japanese workers. Emigration boom. Opportunity Q. What immigrants came from the west indies and Mexico? E. 1. 260,000 immigrants arrived. 2. Jobs were scarce 3. Industrial boom in the US seemed to promise work.’ 4. 1902 National Reclamation Act: created new farmland and drew Mexicans in. Encouraged the irrigation of arid landRead MoreEssay about The 1999 Immigration and Asylum Seekers Act1491 Words   |  6 PagesThe 1999 Immigration and Asylum Seekers Act To begin with this essay will give reasons why the 1999 Immigration and Asylum Seekers Act was introduced, also the measures put in place to deal with this issue. Secondly, the measures Labour implemented to tackle this asylum issue, the affect of the voucher scheme on social welfare and its criticism’s. Additionally this essay will explore the affects of the Enforced Dispersal element of the 1999 Act and it’s implications

Essay about Gap Analysis Global Communications - 1288 Words

Gap Analysis: Global Communications Global Communications is under tremendous economic pressure along with other telecommunications companies in an industry struggling to compete with the increasing global market. Global Communications is facing numerous issues and has many opportunities as they implement strategies to introduce new products and services, increase technological sophistication, and expand into the global market. Global Communications has, and will continue to experience ethical dilemmas and conflicts among stakeholders as they find ways to increase growth, reduce costs, and struggle to†¦show more content†¦Unfortunately, due to the methods of communication the leadership team chose to relay the results of the Board’s decision, the Technologies Workers Union experienced a lack of trust and support of the leadership team’s plan as a grapevine effect took place among management, employees, and the Union. The leadership team did not carefully evaluate their method of communication with stakeholders and created personal barriers with regard to the level of trust. This barrier created a distortion in the communication between the leadership team, Technologies Workers Union, and the employees. Kinicki and Kreitner (2003) stated, â€Å"communication is more likely to be distorted when people do not trust each other,† (p. 525). The leadership team now has an opportunity to develop a more effective communication plan that will reduce these barriers by effectively communicating with all the stakeholders and maintaining integrity through honesty and respect. Kinicki and Kreitner (2003) define distortion as, â€Å"an important problem in organizations because modifications to message can cause misdirectives to be transmitted, non-directives to be issued, incorrect information to be passed on, and a variety of other problems related to both quantity and quality of information,â€℠¢Ã¢â‚¬  (p.Show MoreRelatedGlobal Communication Gap Analysis1551 Words   |  7 PagesRunning head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Your name here University of Phoenix Gap Analysis: Global Communications Global Communications is a telecommunications company facing a changing market and increased competition. The leadership team has come up with a plan to outsource some call centers to other countries and create an alliance with a satellite company to provide additional services to their customers. In order to compete in theRead MoreGap Analysis Global Communication1048 Words   |  5 PagesRunning head: Affirmative Action Paper Affirmative Action Paper Monekia English Employment Law/MGT434 April 3, 2010 Jonathan Warren Introduction This paper will touch basis on how affirmative action works in the work world in this day and time. It will also clear up how employers are to subject to affirmative action plans and why would employers need these plans. This paper will also touch basis on what do these particular plans require employers to do. The last topic in the paperRead MoreGlobal Communication Gap Analysis2843 Words   |  12 Pagesstrategic changes in order to prosper in the market place. This paper is aimed to give a thorough situational and SWOT analysis based on the facts presented in the case as well as internet updates. Additionally, some recommendations on Subway s marketing strategies that are specifically on product, price, promotion and competition will also be discussed. Situational Analysis History In 1965 Fred DeLuca and his partner Dr. Peter Buck, founded Pete s Super Submarines restaurant in BridgeportRead MoreGlobal Communications Benchmarking and Gap Analysis4307 Words   |  18 PagesGlobal Communications Benchmarking Research The leadership of Global Communication lost their vision for the company and the employees. In an attempt to remain competitive, the leaders missed the mark in looking for the best solutions to their problems of decreased revenue and productivity. Staying in touch with the strategies that brought them previous success in addition to creative solutions and improvements, the organizational atmosphere can be steered into the direction it needs to go to remainRead MoreGap Analysis Global Communications Final Report2842 Words   |  12 PagesGap Analysis: Global Communications Foundations of Problem-Based Learning Gap Analysis: Global Communications The dynamics associated with the Global Communications environment centers on a lack of organizational communications with the various stakeholders. Elements that affect the organization are conflict continuums (Kreitner Kinicki, 2004, p. 487), deficits in organizational commitment concerning job security (McShane Von Glinow, 2004 p. 128), and organization politics (KreitnerRead MoreGlobal Communications Essay1481 Words   |  6 PagesGlobal Communications Paper This paper will begin with an overview of Global Communications present situation. This will be followed by Global Communications Leadership team’s plan for economic recovery. The author will then present a situation analysis that will include issues and opportunities identification and stakeholder’s perspectives. Then Global Communications end state goals will be presented, followed by a gap analysis definition and the conclusion. Overview Global Communications isRead MoreComputime1008 Words   |  5 PagesQuestion 1 Communication across Computime is lacking. According to Wolcott and Lippitz, Computime lacks formal communication channels between Research and Development (RD) and business unit engineers (2008). If the RD unit is unaware of how Computime’s customers are innovating a product, how can the department anticipate needs and make adjustments prior to unveiling a new product? Communication needs addressed. Chinese engineers â€Å"tend to be less accustomed to sharing problems, offering ideasRead MoreInformation And Communication Technology At Campbell Soup Company898 Words   |  4 PagesIT governance. The standard released in 2005 and Australia modified as AS8015-2005 Corporate Governance of Information and Communication Technology (ICT). The standard distinct into six responsibilities which support and maintain the business system successful. 2.2. Responsibilities for ICT ïÆ'Ëœ Put in place well understood responsibilities for ICT [information and communication technology] throughout the organisation. After Campbell announced the project, at the first stage, they plan to organiseRead MoreManaging Change Within The Business Sector1330 Words   |  6 Pagesopportunities and teamwork among employees. Sustaining Phase of the Cycle of Change Leaders in change for Citi, or any business, have the task to prepare, implement, and sustain changes in the workplace. Each of these components needs analysis, communication, and monitoring. However, if Citi desires the improvements to stay, and not be a short term occurrence, the sustain phase in this cycle must have equal mapping and preparation to adequately meet Citi’s long term goals. Once processes areRead MoreCorporate Culture And Diversity At The Global Workplace1145 Words   |  5 PagesDiversity in the Global Workplace Corporate culture is an intricate component of an organizations identity. Fortune 500 corporations have used corporate culture as a trademark. Apple Computers, a leading technology corporation, leverages its brand by promoting connectivity between all Apple devices. Walmart Corporation requires all associates to dress in dark blue shirts and beige slacks. This document will discuss cultural assessment tools used in assessing organizational culture and gaps within formal

Title of Paper What is the Self Essay Example For Students

Title of Paper : What is the Self? Essay Grade Received on Report : 100This essay will analyze the ideas presented in Franz Kafkas Metamorphosis, Rene Descartes Meditations, Aldous Huxleys Brave New World, and B.F.Skinners Science and Human Behavior, applying each to the understanding of the self, and the theory of determinism as related to the self. In order to analyze theories concerning the self, we must first look at what constitutes the self, and how it is defined. There are several views on what characterizes the self, one stating that it is the act of thinking which most logically determines the self, while another claims that it is the summation of all the things that one does during his entire life that constitutes the notion of the self. Descartes believed that the act of thinking proved his own existence, and that if he ceased to think, he would then cease to exist. I understand this argument in that to be able to show that one exists, one must merely think it to be so. Arguing to the contrary leads back to the o riginal statement: If we say that the act of thinking does not show that we exist, then we must show how we can not exist while at the same time we are thinking. This does not follow as a reasonable argument because in order to think, there must be a thing that is doing the thinking. That thing which thinks is us, which brings the argument back to the initial statement. Another theory as to what characterizes the self touches on the idea that the summation of all the things that a person does during his entire life is what determines the characteristics of the self. This is the argument that appeals more to my ideas on what the self is, but I also believe that a persons physical body also plays a large part in determining the attributes of the self. Kafka believes that ones physical makeup does not play a part in what the self is, only the actions of the person. I think that a persons physicality largely influences both the actions as well as the ideas of that person. For example, i f I was a heavy-set man, I am sure that I would have a completely different outlook on life than I have right now. I would probably view physical activity as a task better left to young kids, rather than the source of excitement and tension-reliever as I now see it. The physical attributes of a person partly determine how others react to that person, which!in turn plays a large role in how he acts around others. This leads to the next step, to examine the self and find out if it is deterministic. Let us begin with the hypothesis that the self does not actually have any free choice, and everything that occurs can be explained by the laws of science. Theoretically, if a person could gather every single piece of information about another everything that has affected him in the slightest possible way since his birth, including all of the neurological processes occurring inside of him that persons actions could be predicted for anytime in his future. This theory concerning the self is known as determinism, which in its basic form states that every action a person takes in life has already been slated to happen. This has created many problems with those opposed to the theory, who argue that if our lives are already laid out for us, then how could we say that we are free to choose what to do in life? Determinists believe that we cannot truly say that we are free. I agree with the determinists, with the additional argument that it is wholly impossible to know eve!ry single factor affecting a person up until, and including any given time. It does not follow that human behavior is free, but only that it may be beyond the range of a predictive or controlling science. (Skinner 249) Skinner is arguing that even though he believes that the self is deterministic, he cannot show that this is true because of the limitations of our scientific knowledge. There are so many variables to account for in this prediction that it is not even comprehensible to be able compile all of t hem at once, much less analyze them in a sufficient enough manner as to be able to predict human behavior. Determinism has consequences that many people cannot handle and cannot accept. These consequences deal with responsibility, and those against determinism argue that people cannot be held responsible for their actions if their actions are determined. In this case, criminals could not be punished, because it is not their fault for what they did. Many people cannot deal with the idea that they are not free, that everything they do is definitely going to happen. What many do not realize is that since it is virtually impossible to gather all the information necessary to predict ones future, then in practical terms, one is free to choose. An interesting point of view is presented in Aldous Huxleys Brave New World concerning the idea that peoples destinies are not predetermined, but society gives ideas to the people at such an early age that these ideas are second nature to them. The destiny of every person is determined by the more powerful members of the society when they are very young. When a child is created (all babies are created in test tubes in this age), the leaders of the community force the child into a specific lifestyle by teaching it to fear certain things like books, which would allow them to digress from their particular rank in society. When the child grows up, he will feel as if he is free to do what he wants, such as choosing not to read books, but he will not have any idea that the reason why he does not like to read is because his society has trained him to be so. .u10439ab4e0514f5cc605e1416b98e065 , .u10439ab4e0514f5cc605e1416b98e065 .postImageUrl , .u10439ab4e0514f5cc605e1416b98e065 .centered-text-area { min-height: 80px; position: relative; } .u10439ab4e0514f5cc605e1416b98e065 , .u10439ab4e0514f5cc605e1416b98e065:hover , .u10439ab4e0514f5cc605e1416b98e065:visited , .u10439ab4e0514f5cc605e1416b98e065:active { border:0!important; } .u10439ab4e0514f5cc605e1416b98e065 .clearfix:after { content: ""; display: table; clear: both; } .u10439ab4e0514f5cc605e1416b98e065 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u10439ab4e0514f5cc605e1416b98e065:active , .u10439ab4e0514f5cc605e1416b98e065:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u10439ab4e0514f5cc605e1416b98e065 .centered-text-area { width: 100%; position: relative ; } .u10439ab4e0514f5cc605e1416b98e065 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u10439ab4e0514f5cc605e1416b98e065 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u10439ab4e0514f5cc605e1416b98e065 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u10439ab4e0514f5cc605e1416b98e065:hover .ctaButton { background-color: #34495E!important; } .u10439ab4e0514f5cc605e1416b98e065 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u10439ab4e0514f5cc605e1416b98e065 .u10439ab4e0514f5cc605e1416b98e065-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u10439ab4e0514f5cc605e1416b98e065:after { content: ""; display: block; clear: both; } READ: Emmy Noether Essay How do we know that this is not the case for us in the present day? In some ways, I believe this is the case, in that television and media impresses many things upon us without us being consciously aware of the fact. Sometimes it is more subtle, leading us to believe that tall, thin women are the epitome of beauty, which we take as our own ideas. When we think about this, we know that it is something that has been impressed upon us by the media, because it is such a widespread opinion in our society, but elsewhere in the world, the views are very different. Other times, the media is not as subtle, as in the case of advertisements. By repeating the same messages over and over again, some people are convinced that they must buy that certain product, even though they might not have a need for it. According to Kafka and Descartes, there are several viewpoints on what characterizes the self. My belief does not completely coincide with either of them, but matches more closely to Kafkas int erpretation of the self being a summation of a persons actions in life. Determinism seems to be the most logical explanation for the nature of the self, and although proponents of free will present some good arguments, the determinists win my vote.

Myers Essays - Questionnaire, Survey Methodology, Myers,

Myers Myers did would not have hurt others in any way whatsoever. Had his actions not been silenced they could have led to the discovery of the true opinions of employees, which could have possibly led to changes in office procedures. Granted, Myers questionnaire could have possibly offended managers in the office, but according to Mill, all controversial speech causes offense and this is not an excuse for censorship. Speech offends people that do not agree with it and if we permit the majority to censor anything and everything that they do not agree with, we run the risk of silencing a possible truth. In Myers case, it is possible that Connick disagreed with both the questionnaire itself, and the results that came from it. Terminating Myers was a way for Connick to censor speech that disagreed with his own beliefs. Furthermore, Myers became an example to other employees, illustrating what could happen to them if they attempted to speak out against the attitudes of company hierarchy. I agree with Mill's logic because I do not think the government, an employer, or anybody else should have the right to silence peoples opinions. Myers questionnaire, regardless of what it said, was a statement in free speech. Even had he sent out an article denouncing Connick there would still be no excuse for his termination. Freedom of speech includes the right of expression. Look in any newspaper from the past two weeks and you will most surely find some sort of political cartoon making fun of one of the presidential candidates in this years election. I agree with Mill that the protection of free speech is necessary in order to reveal the true truth. What I mean is that everyday scientists are coming up with new proven theories about this effect or that, all of which are written up as truths in scientific journals. Then, twenty years down the road, a new theory arises and the old truth becomes a falsity. The same is the case with Myers. By silencing him, Connick prevents the possi bility of improvement within the office. If progress becomes stagnant, office procedures will become outdated and useless. With time, this can eventually lead to the destruction of the entire office. On the other hand, by permitting Myers to distribute his questionnaire and then report his findings to a higher power, he ends up helping the company by pointing out weak points within the office so that they may be corrected. The silencing of Myers speech puts all Americans civil liberties at risk and this must be stopped before censorship takes over and we find our wonderful Democracy transforming into a dictatorship. Philosophy Essays

Mark Twains Use of Dialect in Huckleberry Finn

Mark Twains Use of Dialect in Huckleberry Finn Free Online Research Papers Q: Discuss Twain’s use of dialect in the novel. What effect does this usage have on the reader? Does it make the novel less of an artistic achievement? In Huckleberry Finn, Mark Twain uses words and phrases that people during the time that he wrote the book used in everyday life. Depending on the character, Twain used different forms of slang used in that period. His way of writing really shows how people spoke back then. The main character of the story is Huckleberry Finn, also known as Huck. From the beginning of the novel, Twain makes it clear that Huck is a boy who comes from the lowest levels of white society. Although Widow Douglas attempts to â€Å"reform† Huck, he resists her attempts and maintains his independent ways. The Widow finally gives Huck some of the schooling and religious training that he had missed; he has not been indoctrinated with social values. Huck’s distance from mainstream society makes him skeptical of the world around him and the ideas it passes on to him. Huck speaks very well, but he still uses some slang during the novel. For example, â€Å"†¦there ain’t nothing in the world so good when it’s cooked right- and whilst I eat my supper we talked and had a good time†¦Ã¢â‚¬  Though Huck does not speak the â€Å"proper English† we think to be proper today, he still tells the story in an easily understandable way. Jim, Huck’s companion as he travels down the river, is a man of remarkable intelligence and compassion. He is the slave of Miss Watson. Since he is a slave, he is not very learned and speaks very bad English with a very strong accent. It is a bit difficult reading Jim’s lines in the novel because the words are spelled the way he would say it. For example, â€Å"Yo ole father doan know yit what hes a-gwyne to do. Sometimes he spec hell go way, en den agin he spec hell stay. De bes way is to res easy en let de ole man take his own way. Deys two angels hoverin roun bout him.† In order to understand the passage, the reader must read the lines slowly and try to figure out what words Jim is actually trying to say. Twain made Jim talk like this because this is how he probably heard the slaves talk during that time. Jim is a very unique character and no other character talks like him, which makes him stand out. Most of the adults shown in the book seem to talk like regular people nowadays, with only mild slang words. For example, Pap speaks OK English, but he talks with a southern accent with a little slang. Well, Ill learn her how to meddle. And looky here you drop that school, you hear? Ill learn people to bring up a boy to put on airs over his own father and let on to be bettern what he is. You lemme catch you fooling around that school again, you hear?† Pap, like many other adults during that time, was not educated and spoke incorrectly. But since the majority spoke that way, it was considered the normal way to talk. In Huckleberry Finn, Mark Twain uses words and phrases that people during the time that he wrote the book used in everyday life. Twain wrote this way because he wanted the reader to get an accurate feel of how people back then spoke and how society was much different than that of today. His way of telling a story makes the reader feel like he is right next to the characters, listening to every word that comes out of their mouth. His descriptive words paint a picture in the reader’s heads and it works very well. Research Papers on Mark Twain's Use of Dialect in Huckleberry FinnMind TravelBook Review on The Autobiography of Malcolm X19 Century Society: A Deeply Divided EraHonest Iagos Truth through DeceptionHarry Potter and the Deathly Hallows EssayWhere Wild and West MeetTrailblazing by Eric AndersonHip-Hop is ArtStandardized TestingComparison: Letter from Birmingham and Crito

How to Make Homemade Dry Shampoo

How to Make Homemade Dry Shampoo Dry shampoo is a type of shampoo that you apply to dry hair and blow or brush out, taking excess oil and grime with it. You can buy a dry shampoo, but its super-cheap to make it, plus you get to customize the formula. Here are several easy and inexpensive recipes for homemade dry shampoo. Dry Shampoo Ingredients You can use any of these ingredients as a dry shampoo or you can mix together several ingredients, depending on what you have available. corn starchcorn mealground oatmeal (use a spice mill or coffee grinder to powder oatmeal)baking sodatalcum powder or baby powderarrowroot powder (great for blonde or light hair)cocoa powder (great for dark hair, especially if you dont want any white powder)couple of drops of essential oil (optional, for fragrance) Good choices for essential oil include grapefruit oil, peppermint oil, or eucalyptus oil. If you prefer, you can omit the oil completely or else rub a small amount on your hands and run your hands through your hair to scent it. Example Recipe: 1/4 cup corn starch2 drops peppermint oil How To Use Dry Shampoo Make sure your hair is completely dry. If it is damp, the powder will form clumps. Its called dry shampoo, right?Sprinkle the powder onto your hair from a height of several inches or apply it using an old makeup brush. Your goal is to get an even distribution of the powder, not blanket your head.Either comb the dry shampoo through your hair or use a blow dryer on its cool setting to distribute the powder.You can brush out the dry shampoo or bend down and shake it out with your fingers. Making a Wet-Dry Shampoo Another option is to make a wet-dry shampoo, which contains the same ingredients, plus a quick-evaporating liquid. You can spritz this product onto your hair and brush it out when your hair is dry. Make this type of homemade dry shampoo by adding a bit of rubbing alcohol or vodka to the dry ingredients. Note the alcohol will have a refreshing, cooling effect, but overuse of this type of dry shampoo may cause your scalp to feel dry. Cheesecloth Method If you dont have any of these ingredients or simply dont want to add anything to your hair, another option is to wrap a brush with a layer of cheesecloth. Brush your hair, depositing excess oil onto the cloth.

Candidate for the position of Chief of the Virtual Police Department Research Paper

Candidate for the position of Chief of the Virtual Police Department - Research Paper Example Community policing works towards ensuring that both the police and the citizens come together to prevent the occurrences and as well brings resolution to neighborhood conflicts. Community policing emphasizes on stoppage of the crimes or any other evil acts before they happen. It does not just deal with just making responses to calls after the occurrences of a crime. Its aim is to prevent the crimes and dealing with it in the process it is occurring. Furthermore, Community policing ensure that citizens get a lot of control of their lives’ quality control and regulation in their societies. The policing would mean that the corps becomes part and a fraction of the neighborhood. Community Policing also helps in ensuring that the police get a better understanding and knowledge of the demands of the citizens. Consequently, the citizens will gain trust in the police officers and their services to the community (Stevens, 1995). They will gain confidence in the police and respect and co rporate with them. In other words, the community works hand in hand with the department of the police in the community. If people believe that the community policy is in practice in their society, these people will be more possibly willing to give their good opinions, ideas and perceptions of these police. Moreover, in collaboration, both the community and police department will show togetherness in their work for them to accomplish their shared interests and objectives of creating a better and safer environment to dwell in. Together to attain shared objectives of a safer, better place to live. It is an indication of democracy and freedom in practice. Moreover, community policing is taken as an efficient and effective way to enhance the goodness of life within a community. Moreover, community policing also does a very significant role in giving meaning to the two aspects of policing. These are

Global Marketing Expansion Speech or Presentation

Global Marketing Expansion - Speech or Presentation Example In addition, for a good marketing strategy for the new products being introduced in new markets, it is essential that enterprises engage into a critical analysis of the targeted market or region (Paul 254). This is important because it helps the marketers of the product understand the market dynamics better for enhanced product positioning. As a general rule, a product is likely to sell if the conditions of the external environment are favorable for promotion purposes. The justification behind this is that for the product to be known and accepted in the market, there must be promotion and adoption campaign. This paper identifies the Malaysian market for the purposes of introducing a portable water purifying gadget. The paper will therefore analyze the current situation of the foreign country in terms of the social, political, legal and environmental factors that might affect the introduction and promotion of the new product into the new market. This analysis will be conducted on a ba ckground of the various factors that may hinder the marketing campaign for the new product. To begin, it is important to identify the new product and the justifications for introducing it to Malaysian market. The Portable Water Purifying System The portable water purifier is an innovative product developed for the purposes of ensuring that households and even travelling individuals have access to not only clean but safe water for consumption. Water is an important component of human development. However, although most people have improved access to relatively clean water in the developing and emerging economies today, there is still a problem of making sure that the water is pure and free from disease causing germs. A sure way to eliminate this uncertainty is to have a portable ‘verification’ tool. This is the main reason why this purification gadget has been developed. With the size of a small torch, the purifier uses the ultraviolet ray technology to help purify water especially before drinking. In addition, the gadget is able to recharge using limited solar rays and therefore it is the surest way of creating purification capabilities to households and individuals even in remote areas that do not have access to other purification systems. Another advantage of the product is that it is relatively cheap and durable and hence can be used by many people regardless of their economic status. In addition, the product is user friendly because just like a conventional torch light, the portable purifier works with a slide switch that activates the beam of ultraviolet rays that are able to sterilize water within a couple of minutes before use. With this hand held simple but technologically inventive gadget, the safety of the user is assured. This is because it is able to eliminate the bacteria and other pathogens that may cause illness. This product is therefore suitable in areas that are continually faced with water shortage problems. It is a guarantee of an assisted elimination of illness related to water borne diseases. It is able to purify water in a couple of minutes and therefore ideal for tourists who may not be sure of the water they have for consumption. It can also be used for relief assistance during humanitarian crises like floods to help eliminate water borne disease. Having reviewed the product on offer, it is important to look at the situation in the target country that may make

Crimes and Misdemeanors Essay Example for Free

Crimes and Misdemeanors Essay Crimes and Misdemeanors Woody Allens, Crimes and Misdemeanors, film paints a realistic picture of the real world in which we all live. His film brilliantly portrays the lives of how a large amount of people across this globe live their own life and does not attempt to sugarcoat any event that occurs in the movie; he merely tells it how it is and provides information for what people should expect in todays world. Allen takes on the issue of the human races true beliefs of morality and what actually happens in he real world, in contrast to what typically takes place in movies. Allen transpires different events throughout his movie that create a lingering question for his audience on the thoughts of morality in a godless community. Adultery, lies, and murder were only a small sum of the crimes that were committed in Allens movie. However, the question becomes how the characters reacted to their own acts of immorality. The most in depth storyline in this movie was that of Judah Rosenthal, who comes to the conclusion that in a world devoid of godly resence, all acts are permissible, even adultery and murder. Once a person erases their belief on certain morals and values, it is much easier for them to erase crimes or immoral acts they have committed from their mind as being immoral. Judah does an extraordinary Job at showing this in the movie when he finds out that someone else was arrested for the murder of Dolores; he automatically knew he was off the hook and made himself believe he did no wrong. By doing this he was capable of going on and living his life. Another main character in Allens movie, was one layed by him himself. Throughout the movie Cliff embarked on new ideas and experiences because they were his passion and what he believed, however at the end of the movie we watch as Cliff loses everything he believed in from his love, his career, and his family. Many may question why Cliff would lose everything if he had so many good strong beliefs and how Judah can move on with his life even after being involved in a murder. However, the answer according to this movie is simple. We as the human race, define ourselves by our choices, with the absence of god. In he issue concerning Cliff losing everything he believed in, it wasnt necessarily a punishment, but in all actuality shows how it can be relevant to real life. Not all times, does a person with good morals get what they want. In addition, Judah was going to move on with his life no matter if he had a religious background or not. Judah saw the world as, once God is gone all things are permissible, which shows his true morals and values as a person. His character depicts the life of one who has done wrong and escaped punishment in their life at some point, which again can be pplied to the real world on a daily basis. Regarding the different situations that occur all across this movie, it is shown that there can be a sense of morality in our world without the belief of a certain religion. This movie portrays many types of religious beliefs within the characters and then goes on to show that even people who do not necessarily believe in God, still have morals they might Just value certain areas more than others. God is essentially a the absence of god, anything anyone wants to make permissible to their own self can be made permissible.

My Dream Place Essay -- Descriptive Essay, Descriptive Writing

My dream place would be a house on a Galapagos Island. My land will be located on the Isabella Island. It will be nice and relaxing because it has a constant weather all that time, perfect environment. Also I will have a nice 2 floor cabin. The cabins will look like the ones that you see in forest. My whole family will live there after I am 75. But before that I will spend my time gathering all the money to buy a piece of land, a plane, a boat, and some vegetable seed (lot of them). I want my dream place to be nice and relaxing where you can enjoy the environment and very peaceful weather. Since I am a vegetarian, I will own a farm with couple of horses, cows, chickens, couple of healthy, fully trained by me dogs, and the lands will be about 17 acres. The horses and the cows will have 15 flat acres of land. In this specific area, it will have a beautiful lake that surrounds 0.13 acres of land where there will be an oak tree. It will be a home to all the ducks, swan, and flamingos. And on this lake there will be couple of different types of fountains. Surrounding the lake will be s...

The Main Characters In The Brother K English Literature Essay

The â€Å" secret plan † of the narrative is alone from many other books, in that it feels like 5 different secret plans all ramifying off from the same starting point, and all stoping up at the same topographic point. Each of the major characters has their ain â€Å" secret plan † : Papa, Peter, Everett, Irwin, and the remainder of the household at the house. Papa is, merely that, the male parent of the family. Once a professional hurler, he subsequently retired to work in a factory. Several old ages subsequently, his pollex was crushed by some machinery in the factory ‘s paper imperativeness, intending that he could ne'er flip once more without a particular surgery, one they could n't afford. This sent him into a spiral of depression that lasted many old ages, until Kincaid snapped him out of it. He began developing once more, despite his pollex, and after a batch of preparation, he was fliping once more, but nowhere near his â€Å" glory yearss † . Final ly, due to some tampering by Everett, he is able to acquire his surgery, and replaces his bad pollex with his toe, and gets a prosthetic toe to replace that. He finally works his manner back up the baseball ladder until he is the alleviation hurler for the Tugs. He merely quits when he realizes he has to take between baseball and his household. He dies a few months afterwards, due to several types of malignant neoplastic disease. Peter is a genius degree mind who believes really strongly in Zen Buddhist doctrines, and ends up at Harvard for all of his work, avoiding the bill of exchange by manner of scholarship. Finally going to India, he returns place after being robbed of all of his ownerships, although deriving a great trade of cognition about the doctrines he believes in. Everett, on the other manus, is about an antonym of Peter. His beliefs are anarchistic and agnostic in nature, and he is much more extremist in his actions. From beginnings hassling his ain female parent about her spiritual beliefs, he finally ruins his household ‘s relationship with their curate. After he graduates High school, he uses his natural endowment of address to progress in life, going a â€Å" hippy † . Droping out of school in order to dodge the bill of exchange, he finally ends up in Canada, love struck by the one miss who his powers of address could n't enchant, named Natasha. After an on/off relationship affecting many letters, he finally comes back to the US to assist his brother, despite the effects of bill of exchange evasion. The 3rd oldest, Irwin, has no mental art, but is alternatively, an about everlastingly happy, soft giant. By book ‘s terminal, he is one of merely 3 characters left in the household whose beliefs are strictly Christian. Due to dropping out of school and non wishing to run off, he is drafted into the Vietnam War, where his apparently eternal benevolence runs dry. He snaps after his squad is forced to kill a little kid, utilizing n il but a tubing of toothpaste and his fists to assail his bid officer. These actions landed him in a mental establishment back in the United States, where he was subjected to an copiousness of narcotics and repeated electroconvulsive therapy therapy when he would n't halt singing the church anthem he grew up with. Upon larning of this, his household puts aside their differences and calls upon many of their churchgoing friends to come and assist acquire him out of the establishment. They win, and he recovers finally, through tackling the originative mercantile establishment of wood ranges. The remainder of the characters are much more minor. Mama is an highly spiritual lady who keeps the whole household together, even when 2/3 of her kids reject her instructions. Beatrice/Bet and Winifred/Fred are twins born after Kincaid, both really scientifically minded, but ramifying off sacredly, as Bet ‘s uninterrupted dark panics have lead her to an agnostic/atheist point of view, and Fr ed ‘s beliefs remaining Christian. All of these characters and events come together as the kids and parents try to populate their lives. In my sentiment, the most memorable scene from this book was the minute that they allow Irwin out of the mental establishment. The concluding behind this being that, up until this scene, the book had been reasonably realistic. The war was portrayed as dark, farinaceous and meaningless, the characters three dimensional and complex. But this minute merely shattered that for me. No authorities establishment would be that easy overthrown by a few household members and some spiritual leaders. Irwin was, from a 3rd individual ‘s point of view, still lawfully insane. They had every ground to maintain him at that place. This scene was such a displacement in the secret plan that I suppose it stuck with me. My favourite quotation mark from this book is: â€Å" aˆÂ ¦ † Want to hear why? Do you desire to cognize why Linda could ne'er kip? † I forced myself to nod. Good. It ‘s good to shareaˆÂ ¦ † ( Page 390 ) This is from the scene where Bet is depicting her dark panics to Kincaid. My ground behind picking this quotation mark is that, for one, it was a immense turning point in the narrative for Kincaid. Prior to this point, he himself was a minor character, more frequently than non leting his wiser older sibling to make everything. This is one of the few points in the narrative where he takes the brunt of the blow and shows some development as a character. For two, and for the same grounds mentioned, this shows off one of the major subjects in The Brothers K that is salvation. Every character in this book redeems themselves at one point or another, with the possible exclusion of T Bar, one of the people Peter met in India who helped him along his journey . Personally, I did non like this book. Many parts I had to maintain forcing myself frontward, with the promise that it may acquire more interesting subsequently on. And it did, for the most portion. But any clip the secret plan of one character would get down to acquire interesting, it would trade off to another character, and so another, until I had long forgotten why I was interested in the first character in the first topographic point. I did, nevertheless like how every character was given a sufficient wrap up, but at the same clip, the stoping felt really rushed. Where as in most of the book, at most merely a few months would travel by without notice ; the stoping skipped full old ages in between paragraphs. A more minor complain is about the names. It took me half the book to recognize that Winnie and Fred is the same individual, and that it is a miss. But about three quarters of the manner through the book, Irwin adopts the nickname Winnie, with no account behind it. This book besides has a batch of reasonably unneeded spots to it, apparently in order to give the characters more credibility. A multi portion â€Å" History of My Dad † written by Irwin serves to give the Papa character a back narrative that is n't truly needed. There are besides several interviews with celebrated baseball participants. All in all, this book may be a good read for the history partisans, but I do n't believe that the mean Joe would happen it really appealing.

My Philosophy in Life Essay

Living life to the fullest and helping others achieve the same while being my carefree self is my philosophy. My values to live life by are, to reason with or ask questions about anything and everything, to show others my point of view and persuading them is also important to me, and to accept people for who they are and help them no matter what, that defines who I am. Life is a mystery that everyone unfolds each day, by each passing moment. Asking questions, to me is something I find logical because if a hum being is curious, it wants the answer. During my childhood, when I read books about my religion, so many questions arouse in my head. Asking my parents was the only resource I had to answering my questions and ridding me of my curiosity. The world has changed so much only because people ask so many questions and work hard to find answers, if possible that is. Helping people learn and understand both the questions and answers through my experiences is a joy to me and I live by this philosophy. Answering the many questions is fine, but not everyone agrees with my reasoning. This challenging rivalry, the desire to prove my point to the opponent whether I’m right or wrong is another one of my philosophies. Back in Dubai while I was in Grade 5, I was a participant at a debate, and the topic that I had to talk about was, whether if the introduction of computers into society during this era had a negative effect. Although I was proved wrong by my rival, I stood my ground and got my point across using facts, direct quotations, and my personal drive to prove him wrong. This was not in order to win like most people see it, it was in order to show everyone the flip side of the issue at hand and to educate them about it. Being challenged is my drive to press forward. Proving my point is fun, but taking people’s feelings into consideration is the most important philosophy I live by. Sometimes it angers or upsets people when what they believed in or lived by was wrong. Causing conflict is something I always try to avoid, since I’m a very carefree person who likes to go with the flow and work accordingly. I had to prove to my parents that the career path I chose to pursue was the right choice for me. I convinced them but I also making sure I achieve what they want me to achieve, so that they are happy. As a person who is carefree, I live life as it goes on but I also stop and realise what’s happening around me, learn from it, and share my experiences with people. I prove my point but also accept others opinion so I see how other people view the world and what they think about it. This is how I learn and live life, using these few philosophies of mine.

Advertising strategies of Pepsi-Cola

Advertising strategies of Pepsi-Cola Advertising strategies of Pepsi-ColaPepsi-Cola, produced in 1898, has had relatively successful history with the American society. According to an article titled "Coca-Cola," "Coke lost market share to competitor Pepsi-Cola, produced by PepsiCo, which for the first time topped Coca-Cola in sales" (par. 3). In 1954 an array of advertisements came about beginning with the slogan "The Light Refreshment" which later on incorporated "Refreshing Without Filling". After viewing an array of advertisements from this time period, it is clear that these slogans intended to appeal to upper class, wealthy individuals and women who were concerned with their weight. According to a web article entitled "The Evolution of Pepsi: From Sophistication to Sexiness," "At Pepsi's beginning, the marketers targeted the American woman's concern of enhancing her sophisticated and feminine appeal, reflecting America's idealized notion of beauty" (Reimer, Humble, Seldin). However, in 1984 Pepsi launched their new advertisement tactic "Pepsi.Seldin's, 419 Lafayette St., Utica, N. Y.The Choice of a New Generation" which greatly incorporated the use of sex appeal. Pepsi's main reasoning for this seems to have been that they believed that the society was transforming into a more sex driven place, therefore, incorporating sex would increase product sales. Pepsi's advertising has been geared toward the idea of wealth, weight loss, and the use of sex appeal in order successfully gross large sales for their product, however, they have done so by deceivingly making faulty promises that their product cannot keep.A specific advertisement with the "Light Refreshment" slogan from the year 1960 displays a male and female who appears to be very classy and wealthy. The male is sitting in front of the piano and the female is lustfully pointing her finger towards the male while holding a glass of Pepsi in her hand. One noticeable symbol in the advertisement is the...

The Early Bird Gets the Worm... and Early Risers Get Better Grades

The Early Bird Gets the Worm... and Early Risers Get Better Grades A New York Times article on September 9, 2011, To Earn an ‘A,’ Set the Alarm Clock Early, reported that early morning classes, at least at one college in New York, correlate to higher grades. The professors who conducted the study found a direct relationship between later morning classes and higher incidence of alcohol use. The article did not make it clear whether the morning classes were the cause of the tame nights, or whether students already inclined not to drink were the ones who chose early classes. What was clear is that students with later classes drank more and slept more poorly, albeit for more hours, than did their early bird counterparts.   Apparently their grades suffered. Could an early schedule actually be a cause of sobriety and overall responsibility?   If so, it seems that registering for early morning classes is a good idea for any college student.   Why tempt fate? And perhaps the same rule applies to people in the workforce.   Certainly people who get up at 5am for work every day are unlikely to spend their weeknights pounding shots until 2am. So what about business owners and job seekers?   Those early morning BNI and other networking events might be keeping us on the straight and narrow. I am not a drinker myself, but I do know that when I don’t have early morning appointments I tend to stay up later – working, not playing, but perhaps I would be more productive if I were to go to bed by 10pm and get up at 5am each day, rather than slide into a 1am to 8am sleeping pattern.   Am I hurting my â€Å"grades† by doing that?   I’m starting to wonder. If you are someone who does not have an external force keeping you to a schedule, perhaps it is a good idea to create an early morning appointment of some kind to train you to go to bed at a decent hour.   Some people I know have a mini coaching call with a friend each morning.   Some go to the gym religiously at 7am.   If you knew you would perform better overall by starting early, would you do it? One of my friends and informal coaches keeps telling me I should stop working at night.   I generally haven’t listened to his advice (note:   I wrote this blog at 10pm on a Saturday night).   But I’m going to try an experiment.   This week I am going to go to bed by 11pm every night, and get up at 6am. Will I see a difference in how much I get done, or in how well I do it?   I’ll keep you posted on the results. 😉 Log in to Reply The Essay Expert says: September 20, 2011 at 12:45 pm Thanks for your comment Brian! I wonder if there is a societal listening of people who get up early and go to bed early that they are more productive? Clearly some people, like BeeGee, have a different experience of life! One of my challenges is that some of the people I work with send me things to do late at night, and some are in time zones where if I do not respond I lose an entire day of potential communications. Despite my promise to go to bed at 11pm last night, I was up until 11:45 and got up at 6:45. Hey, at least the times started with my promised numbers! And I did get a LOT done this morning from 7-9am. Log in to Reply Karla says: September 20, 2011 at 7:55 pm I agree. I get the most accomplished during the day if I get up early. I dont necessarily love getting up early, but I feel much better about my productivity when I rise early. I also took early morning classes during college and I earned As and Bs. I feel like once I woke up, I was much more alert for my morning classes than in the late afternoon or evening when my energy was dragging. Great post! Log in to Reply

Financial analysis Case Study Example | Topics and Well Written Essays - 1250 words

Financial analysis - Case Study Example There are various as to why a firm can be profitable and experience cash flow problems at the same time. This case study will discuss the reasons as to why the firm is experiencing cash problems and provide recommendations on how it can improve its cash flow. Cash flow is the ability of a company to meet its financial obligations. A negative cash flow prevents a company from meeting its debt payments like in the case of Cape Chemicals. It is important for Cape Chemicals to analyze the reasons leading to the negative cash flow while still reporting an increase in the profits. By doing this, it will be able to lower its debt ratio to enable it acquire long term borrowing. The analysis will also be aimed at acquiring a positive cash flow and positive profits. Reasons for the negative cash flows at Cape Chemicals The profit for the company has increased significantly over the last three years due to the increase in the revenue obtained from the increase in sales of chemicals. The new pro duct lines have led to increased production and hence increased sales and revenues. However, despite of the increase in profit, the company has negative cash flow due to increase dependence of loans for its capital expenditure. This means that the cash obtained from the profits and other business income is used in capital expenditure. That is, the company uses all of its liquid cash to pay for loans used in capital expenditure leaving it with a negative cash flow. Cape Chemical is a company which deals with the distribution of dry and liquid chemicals. The main reason as to why the company is profitable but broke is because the company has been servicing loans or purchasing capital equipments. Cape Chemicals has intensely used its cash flows to purchase capital equipments in its bid to add new product lines for the company. The need to increase the capacity of the company has seen the company use most of its cash to purchase new equipments a situation which has drained its cash flow s. An additional chemical product line for the company requires a large sum of money which has drained the firm’s cash supplies. The company has also been serving loans (long term loans) which have been borrowed for the capital requirement reasons. Cape Chemicals used to borrow for its capital requirement until 2006 when the company had reached its bank borrowing limit. The increased borrowing has led to an increase in the debt ratio of the company as shown below Debt ratio 2005 2006 2007 45.45% 58.4% 71.5% The increase in the debt ratio over the three year period is an indication of increase borrowing. The close the ratio is to 100%, the higher is the company depended on borrowings and loans making leading to increase in the total debts and a reduction in the total assets. Capital expenditures are subject to depreciation which reduces the net income and subsequently the profitability of the company. The depreciation expenses associated with the capital expenditure of Cape Ch emical therefore leads to the negative cash flow experienced in the company. Poor collections practice in the company is also responsible for the negative cash flow. For example, according to Stewart, the liberal credit policy in the company had led to increased accounts receivables which then led to the reduction in the

Company Law Problem Question Essay Example | Topics and Well Written Essays - 2750 words

Company Law Problem Question - Essay Example The company under consideration, Homemaker Limited had three persons on its board of directors namely Jenny, Louis and Chris. Out of these directors, the most active role was played by Chris who also tended to act as the Managing Director though this was never formally recognized in writing. This indicates that Jenny and Louis were more or less passive directors of the company. Homemaker Limited was construed for construction of homes only, but Chris sought to diversify business into equipment and furniture supply. The shortage of work in the construction industry forced Chris to diversify business but he did not register another company to do so. Instead, the platform of Homemaker Limited was utilized by Chris to supply Easy Birds Limited with equipment and furniture which stands in direct violation of the original constitution of Homemaker Limited. Given the fact that Homemaker Limited was struggling with capital requirements, Chris decided to borrow one and a half million pounds f rom Star Bank. The transactions with Star Bank were executed by Chris and Louis alone without the consent of Jenny. The mutual agreement that the consent of all directors was required for transactions above one million pounds is clearly violated by the behaviour of Chris and Louis in this regard. Poor performance on the part of Homemaker Limited resulted in losses in the equipment and furniture supply domains leading to contractual failure with Easy Birds Limited. The failure of this gamble meant that Homemaker Limited was unable to deal with its fiscal obligation with Star Bank leading to liquidation of the company. A number of problems emerge in regards to Homemaker Limited and its liquidation. The majority of these problems span the domains of director’s conduct and the validity of transactions that resulted. The discussion provided below will cover these issues in detail relating applicable statutes and their interpretation as per case law. 2. Applicable Law In terms of s tatutory law the current case’s circumstances are covered by the Companies Act 2006 (which expanded on and replaced parts of the Companies Act 1985). Given the fact that the company Homemakers Limited was registered in 2007, the applicable legal elements will be derived from the Companies Act 2006 alone. This also means that previous positions on certain issues will have been revised even if they were fortified by case law on the matter. One of the largest directions taken by the Companies Act 2006 has been the roles, responsibilities and conduct of directors. The duties of directors had already been expounded by the previous Act but the new Act has consolidated these matters further by codifying principal common law as well as the equitable duties of directors. However, it must be borne in mind that the new Act is by no means an exhaustive account of the duties of directors. This therefore tends to indicate that the duties of directors expounded by common law still survive a lbeit in a reduced form. The Companies Act 2006 has revisited the domain of director’s duties as per Chapter 2, General Duties of Directors. The Chapter has been divided into an introduction, the general duties of directors and the supplementary duties of directors. The new codifications (in context of the duties of directors) will be used to evaluate the conduct of directors at Homemaker Limited. 2.1. Section 170 – Scope and Nature of General Duties This section serves as the

Human Resource Management Essay Example | Topics and Well Written Essays - 1500 words - 15

Human Resource Management - Essay Example The company has a total of 37 aircraft, and more than 9000 employees. Annually, Virgin Atlantic serves 4.5M passengers to major cities globally. The company has grown rapidly. Now serves 31 destinations worldwide, and has a made its mark in pioneering many innovative services packages and has gone ahead to set new guidelines in its industry. The company has continued expanding with the same vigour it began. Although the company has a massive growth streak, Virgin Atlantic is considered customer oriented, with more emphasis on their money value and has offered uniqueness in service delivery and high quality service. The enterprise faces an aggressive competitor in the airline business, British Airways. Virgin Atlantic is one of the most successful business venture taken up by the vast Virgin Group of companies. This report seeks to address in detail, the aspects of some of the concepts and human resources strategies which Virgin Atlantic airways has implemented to achieve such success in employee satisfaction and subsequently in their business field. They seem to have perfected all the five models of Human Resource. These include teamwork, organization culture, performance management, learning, development, and leadership. This report however focuses on how two practises have help improve their employee and system as well as critically analyzing Virgin Atlantic on the these bases of the theories. Virgin Atlantic is passionate about exploration, taking risks, challenging conventions and looking for solutions and that made it the company it is presently. That is how it has developed its perfect brand. An innovator established the brand and made it such a perfect setting to developed ones career. Virgin Atlantic has taken the creativity and innovation seriously and it is considered a place where great service is of concern. The company establishes a comprehensive framework for the career of the employees from the very beginning.

Slogans Used By Indian Brands

Slogans Used By Indian Brands on their role in advertising effectiveness, Slogans with power-packed words conveying what the brand stands for are handy tools, for all companies big and small. One is yet to see a brand which expresses itself without words. Integral to brand building unequivocally are slogans. Slogans and non verbal messages reinforce each other in communication effort. A unique and winning slogan should be a product of aggressive brain churning done by more than one individual over a considerable length of time rather than just a few hours. Slogans framing calls for pooling of talents, clarifying of vision, visualizing of the graph line of products growth and evolving of a communication strategy. The exercise involves efforts of many creative people cutting across all echelons of organizational hierarchy, but primarily with a lead role assumed by top brass. Efforts and seriousness shown in slogan making foretells the future success of the brand, since it covers a wide range of decisions including strategic as well as tactical ones, if at all right decisions are anything to do with brands success. This paper explores whether the use of slogans for Indian brands can play vital role in advertising effectiveness, and tells what message to be conveyed by the use of slogans and by what features the slogans should be made to make them effective . Key words: Advertising Slogans Nomenclature Criteria Effectiveness Slogans used by Indian brands: A brief analytical study on their role in advertising effectiveness CONTENTS: ADVERTISING MESSAGE NOMENCLATURE OF SLOGANS CRITERIA FOR A WINNING SLOGAN DISCUSSION CONCLUSION REFERENCES ADVERTISING The word advertising is derived from the Latin word, advertero which can be broken into ad and verto means towards and I turn respectively. Literally it means to a specific thing. The definitions committee of the American Marketing Association (AMA) defined (1960), advertising as any paid form of non-personal presentation of idea, goods or service by an identified sponsor. Advertising is purposeful communications designed with a view to specific objectives. Advertising attempts to persuade prospective buyers to buy a product/service. Stanton observes that advertising consists of all the activities involved the presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea. The message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Hausen says that advertising includes those activities by which visual or oral messages are addressed to the people for the purpose of informing them and influencing them either to buy merchandise or service or to act or be inclined favorably towards idea, institutions or persona featured. In contrast with publicity and other forms of propaganda, advertising messages are identified with advertiser either by signature or by oral statement. In further contrast to publicity, advertising is a commercial transaction involving payment to publishers or broad casters and others whose media are employed. Shapiro defines advertising as a non-personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. Advertising according to Kotler is any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. Thus in developing an advertising program one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5 ms (Mission, Money, Message, Media and Measurement) of advertising shown in below figure 1: Message Generation Evaluation Selection Execution Social Responsibility Mission Sales goals Advertising Objectives Money (Budget) Factors determining budget are Stages in PLC Mkt share consumer Base Competition Ad frequency Product substitution ability Media Reach, frequency impact Major media types Specific media vehicles Geographical medium allocations Social Responsibility Measurement Communications impact Sales impact Fig. 1 : The five Ms of Advertising MESSAGE Message is a product of creativity. Creativity is the ability to produce original ideas. Creativity influences advertising much before visualization and copy writing. Planning of the ad, takes a great deal of creativity. Message should consist of the following elements shown in the following figure 2. Message Non-verbal Elements Music Color Trade mark / Brand mark Picture Unusual sound etc. Verbal elements Headlines Sub heads Body text Slogans Right proportion of each results in Creative mix Fig 2. Elements of Message-Creative-mix The verbal elements and nonverbal elements in the right proportion (given the product, target market, and other things) results in the creative mix which create more attention value for the advertiser. A brief description the elements of message are presented as follows: Music Music has high attention value and is capable of arousing emotions. Mostly, life-style advertising adopts this format. It is popularly used for personal care products, soft drinks and so on. This format makes audience remember the brands and the company. Recall of ad by consumers even amidst busy life actively, is possible owing to music insertion. Color Colors are often used to attract the attention and also to introduce memory value. Color possesses three qualities or attributes namely (a) the symbolic hallmark of Quality (hue) (b) the degree of lightness or darkness of a color (value) (c) intensity or purity of hue or the strength of a color (chroma). Trademarks / Brand Marks / pictures These also checked with the intention of relating the ad to the company or product and hence more memorability is possible. Unusual sounds These play an important role in the creation of more attention value and memorability for example, Lijjat papad ad carries at the end of the ad unusual sounds being produced by the pet animals. Headlines sub heads Usually headline appears at the top of the body-copy but is not always. In some cases, headlines appear at the bottom or middle space of the ad. Generally, it is set in bolder and larger type and its short and drags the reader to the body text. When body text is lengthy, the message is divided into paragraphs and each is given a subhead to highlight the theme of the paragraph. Body Copy It forms the main part of the ad apart from visual elements, headlines and captions. The size of the body text differs from ad to ad and some ads may contain a shorter body text and for some other, it will be larger. For technical products, generally the body text is lengthier. Slogans A distinctive catchy phrase that serves as a motto for a campaign brand, or company. It is used across a variety of marketing communication messages and over an extended period of time. Slogans are a short phrase used in part to help establish an image, identity or position for a brand or an organization, but mostly used to increase memorability. (Gurnn, Allen, Semenik, Thomson south-western, Vikas publishing house, ND, 2003). In other words, slogan is a set of short, simple, clear catchy and colorful words used to attract and hold the attention of the customer. The slogans should be short, direct, sweet, easily pronounceable, easily remembered, time proof and yet pleasing to ears. It is a concise but an effective way of telling an idea. Slogans also facilitate the conduct of tests of marketing research. The purpose of which is also called a strap line, in an advertisement is to leave the key brand message in the mind of the target (Foster Timothy R V, Ad slogans unlimited). NOMENCLATURE OF SLOGANS Slogan nomenclature varies from place to place. In many parts of the world and also generically, they are called slogans. In the USA, they are tags and taglines. In the UK, they are end lines, endlines or strap lines. In Germany they are called claims where as in France signatures. In the Netherlands, slogans are called payoffs. By and large, slogans are treated as trademarks. CRITERIA FOR A PERFECT SLOGAN Charless L Whittier in his book Creating Advertising says slogan should be a statement of such merit about a product or service that it is worthy of continuous repetition in advertising, is worth while for the public to remember, and is phrased in such a way that the public is likely to remember it. Foster Timothy has proposed the principles of framed dos and donts a perfect slogan as follows: A Slogan should be memorable When a person is able to recall the line without any aid, the slogan is said to be memorable. The more the repetition of the slogan the more is its memorability. It also depends on the brand heritage and the big ideas conveyed successfully through advertisements. Further interest-provocative and contextual illustrations or story, alliteration, specially coined words, puns, antithesis and rhymes are good ways of making slogans memorable. Tongue- friendly phrases and happy brand experiences make the slogan memorable. Brand equity is a function of memorability. Memorability improves the shelf life of a slogan. A few cases of rhyme-filled and memorable slogans are hereunder: Examples Alliteration: Syndicate Bank: Reliable, responsible (CFA, Jan 2003) ICICI Bank: Safer, simpler, smarter (Eenadu, 13-2-2003) Rhymes: Andhra Bank: First in Service Best in banking (CFA Jan 2003) Canara Bank: Serving to grow Growing to serve (FE Feb 2003) Puns : ACC cement : Double action, longer life (DC, 14-02-03) Amway : Better ideas, better life (TOI 16-02-2003) A slogan should aid in the recall of the brand name By reading the slogan, one should be able to remember the brand name of the product/ company. Ideally the brand name should be included in the slogan. The best way for bringing the brand name into spotlight is to frame the slogan with a rhyme in it. For example: Brand name : Maruthi zen: just add zen to your life (BT 02-02-03) Yamaha Enticer two wheeler: Blue blooded yamaha (TOI 4-2-03) National school of banking: At NSB we teach success (TH 10-2-03) Rhyme: ESPN channel: Think better, win bigger (TH 8/2/03) Thomos cook (Tourism) : Best holidays, honest prices (TOI 3/2/03) Vellore institute of Technology: A place to learn, a chance of grow (TH 5/2/03) Amarraja Batteries: lasts long, really long (India Today Jan 20/03) A slogan should contain a key benefit Many advertisers include key benefit in the slogan to convey about the benefit to the consumer in a concise way. For example. Key benefit Product/company Slogan Source Safety for the investment Mutual fund (First India MF) Where safety comes first Brand Equity quiz book Jan 2003 Prosperity Can Bank MF Together for long term prosperity Fortune India Jan 31-03 Better training Amity B-Schools We nurture talent TOI 3/2/03 Quality of life GE country wide consumer financial services (personal loans) We bring good things to life. DC 10/02/03 Mileage TVS Suzuki victor More smiles per hour TOI 11/2/03 New things National Geographic TV channel Before we make programme, we make history National Geographic Channel A slogan should differentiate the brand A slogan should depict a characteristic about the brand that sets it apart from its competitors. For example. SOTC world Famous tours: the smartest way to see the world (TH 3/2/03) HSBC Bank : The worlds local Bank (Readers Digest Jan 03) Western Union : the fattest way to receive money world wide (TH 3/2/03) Kurlon mattresses : Pure sleep nothing else (Readers digest Jan 03) Voltas AC : Acs with IQ (TOI 14/2/03) The Indian express newspaper : Journalism of courage, (Network magazine Jan 03) Sansui TVS : Better than the best (DC 3/2/03) SERVO (lubricants) : World class engine oils (CFA Jan 03) JK Tyres : total control (BT 2/2/03) A slogan should invoke positive feelings about the brand A slogan should invoke positive feelings about the brand by conveying the benefit/comforts or the uses of the product/service in a compact form. For example. Yashoda hospital (Super specialty) We hope you will never need us, TH 8/2/03 Apollo Hospital Touching lives DC 5/2/03 Oyzterbay (Jewellery) Jewellery for the living TOI 10/2/03 Air Sahara Emotionally yours TH 11/02/03 Cathay pacific (Air liner) Now youre really flying Bran Equity Quiz book July 03 State Bank of India With you all the way, Readers digest Jan 03 HDFC (Home loans) With you right through, TOI 3/2/03 JK Papers Creating lasting impressions, BT 2/2/03 South Eastern Railways Striving for excellence , DC 16/02/03 Birla Ready mix concrete for construction concrete on call, TH 13/02/03 Global hospitals Medical Excellence through team work. TH 16-02-03 Salora (TVS) The perfect match, TH 16/2/03 LIC (Jeevan Suraksha) Self reliance for life, TOI 14/02/03 Zurich India Building a worry free world, TOI 6/2/03 A slogan that is reflect the brands personality Personality implies habitual patterns and qualities of behavior of any individual as expressed by physical and mental activities and attitudes, as well as distinctive individual qualities of a person consider collectively. For example: Idea Cellular Idea prepaid card: An idea can change your life DC 6/2/03 Network associates (network security ) :your network our business, Data quest Jan 31-03 LG Electronics : Expand your life DC 4/2/03 ICICI Prudential (Life Insurance) :We cover you, At every step in life TOI 4/2/03 New City Hospitals Secbad :Treating you with care Indian Express 4/2/03 SBI (Life Insurance): with us, youre sure TOI 5/2/03 HDFC Bank (Credit Cards) : we understand your world TH 14/2/03 Khazana furniture: your status, your taste your class, Our solution, TH 15/2/03 Franklin India Blue chip Fund (MF) : Performing consistently for you TH 17/2/03 Financial Express: What people in the chair gave on their table FE 1/2/03 Eureka Forbes (Aqua guard water purifier) : your friend for life, Brand Equity quiz book Jan 03 IFFCO -TOKIO General insurance: the life you deserve BT 2/2/03 Birla sun life insurance : Your dreams our commitment. BT Jan 20/Feb 2 2003 A Slogan should be strategic Some companies convey their business strategy may effectively through the use of slogans, such as BSNL (telecom) : Connecting India, TH, 8/2/03 Vignan Schools : Global standards, India values TOI 8/2/03 Hindalco (Aluminum) : World Class Quality TOI 9/2/03 Siemens (Telecom) : Global network of innovations DC 17/2/03 Patni computers : World wide partnerships World wide solutions ,TOI 5/2/03 Matrix labs : Chemistry together TH 5/2/03 Wipro (Soft) : Applying thought TH 5/2/03 Nokia (Cell phones) : connecting people ET 5/2/03 Malaysia Airlines: Going beyond expectations, BI Jan 20 Feb 2 03 Jagan Institute of mgmt: Developing the corporate leaders of tomorrow , Indian mgmt Jun 03 UTI (MF) : For you better tomorrow, CFA Jan 2003 A slogan should be campaignable When the slogan works across a series of advertising executions, the slogan said to have some shelf life. For different ads with different story boards, if the same tagline used, the tag line said to be campaignable. For example: Pepsi (Soft Drink) Yeh dil mange more Telcos Tata Indica More car per car Reliance infocomm Karlo duniya mutti mein Nokia cell phones Connecting people BSNL (telecom) Connecting India Wipro Soft Applying thought Boost (energy drink) Boost is the secret of our energy Raymond Garments clothes The complete man H BO (TV channel) Simply the best Voltas (ACs) Acs with IQ A slogan should not be usable by a competitor One should not be able to substitute a competitive brand name and use the slogan. Further a little modification in the line which does not lead to any change in the theme conveyed by the companies. For example Nokia (Cell phone): Connecting people ET 5/2/03 BSNL (Telecom): Connecting India ET 5/2/03 SBI (Home loans): with you all the way , Readers Digest,03 TATA AIG (Insurance): with you always, BI,Jan20-Feb 2,03 HDFC (Home loans): with you, right through, Readers Digest Jan 2003 LIC (Insurance): with you all the time , FI,31/1/03 Bank of Baroda: Banking on Relationships, BI Jan 20 Feb 2 03 The Ohanalakshmi bank Ltd : Relationships forever, Fortune India 31/1/03 AIMA: Excellent in mgmt, CFA Jan 2003 ICFAI: In search of excellence, India Mgt Jan 2003 Slogan should be original Originality is king. Originality stands out. Originality improves the chances of impressing the message on target group. But, originality is hard to come by except with creative process. For example: Business Today (Business magazine): For managing tomorrow BT any issue Maruthi (Wagon R): Inspired Engineering Readers Digest Jan 03 Telco (Tata Indica): More car per car TOI 3/2/03 Pepsi (soft drink): Yeh dil mange more TOI 5/2/03 Sansui (TVS): Better than the best DC 3/2/03 Philips (TVS): Lets make things better, TOI 3/2/03 Ing vysya: Adding life to insurance ,Brand Equity quiz book, Jan 2003 MRF (Tyres): Tyres with muscle Eenadu 1-2-03 Slogan should be simple Simple means it should be short and in simple word so that the target market understand and get impressed. Being simple excludes many things. conversely accommodating too many meanings in a simple phase requires high thoughtfulness. But the most common folly is missing out the best in the endeavor to express the best. Simple words can tell simple things but not big ideas. Being too simple is tantamount to mediocrity unless some rhythm, rhyme and magic are built in to it. Let us look at a few practices. DHL Worldwide Express (Cargo): The pulse of business, TOI 28/1/03 Amity B-School: We nurture talent, TOI 3/1/03 Fenna (India ) (Industrial product) : Fit and forget BW 17/2/03 Andhra Bank (Credit Cards):First in service best in banking, CFA Jan 03, Eureka Forbes (Aqua guard water purifier): your friend for life , Brand Equity quiz book Jan 03 LG Electronics (Electronics): Expand your life , DC 4/2/03 Thompson (TVS): Happy technology to you, TOI 3/2/03 Slogan should be neat A neat slogan helps portray the product progressively in the punters perception. For example: PC Quest (computer magazine): Enhance your computing, PC Quest any issue Nestle (Nesthum): Light Nutritious TH 30/1/03 Britania (biscuits): Eat healthy, think better TH 6/2/03 Slogan should be believable Poetic expressions and exaggeration is seen on the endlines, such as: HSBC Bank (Credit Cards): The worlds local bank , Readers Digest Jan 03 Aaj Tak (News Channel) : The nations best news channel BT 2/2/03 Seagrams (Music products) : Above it all BT 2/2/03 Mahindra Mahindra (Scorpio Zeep): Nothing else will do, BI Jan 20 Feb 2m 2003 Sansui (TVS): Better than the best, DC 3/2/03 Servo (Engine Oil): World Class engine oil, CFA Jan 2003 LIC (Komal Jeevan): Zindagi ke saath bhi, Zindagi ke baad bhi, Brand Equity Quiz Book, Jan 03 Firmly anchored on truth, honesty and simplicity, the phrases lend themselves to be believable. Overstatement as well as understatement will stifle believability. Take a look at a few cases. Slogan should help when customer ordering the product or service Slogans distinguish some from the other in the product line or choice set. They facilitate customers communication with the selling, obviating wrong shipments. The cases in point are: BMW : I want to have the ultimate driving machine , AXN Channel Weight watches: Give me taste, Not waist, HBO Channel (Meals) Fed Express: why fool around with anyone else, HBO Channel Slogan should not be in current use by others The more different users of a slogan, the less effective it is. Banker and insurance companies and also telecom companies use more or less same meaning giving or with same words in their slogans. The mission, strategy and message of two brands may be the same. But each of them should occupy a distinct slot in the consumers mind. This is what brand positioning is all about. The slogan in most cases expresses its position. If the positioning is proper, this slogan will not be in current use by any other brand. Take a look at a few cases. AIMA (B-School): Excellent in management Indian mgt Jan 03 ICFAI (B-School): In search of excellence, TH, SBI (Home loans): with you all the way Readers Digest Jan 03 HDFC (Home loans): with you right through TOI 3/2/03 LIC (Insurance): with you all the time Fortune India 31/1/03 TATA AIG (Insurance): with you always BI Jan 20-Feb 2 03 Bank of Baroda: Banking on relationships, CFA Jan 2003 The Dhana Lakshmi Bank ltd: Relationships for ever, CFA Jan 2003. Slogan should not be bland, generic or hackneyed Slogans that are bland, nedolent of mom and aprole-pie, clearly suffer a weakness. Almost any brand could use these lines and lines are dull and monotony. For example. UTI (MF): For you better tomorrow, CFA Jan 2003 Union Bank of India: Good people to bank with, Readers Digest Jan 2003 AIMA B-School: Excellence in mgmt, Indian Mgt Jan -03 GE Country wide Consumer Financial Services: We bring good things to life, DC 10-2-03 West Bengal IDC: Making things happen, Indian mgmt Jan -03 Slogan should not prompt a sarcastic or negative response Malaysia Airlines: Going beyond expectation , BI Jan 20/Feb 2 2003 (Expectations differ from passenger to passenger) Fiat Palio (4 wheeler): Technology to the max, DC 6/2/2003 (Can you define the max limit of the Technology) Ing Vysya life insurance : Adding life to insurance , Brand equity quiz book Jan 2003 (How can it be possible?) Slogan should not be pretentious This is called pomposity test. Promise less and deliver more mind set leads to high customers satisfaction. Promising what is not possible will only result in fast slide of the brand along graph line of satisfaction and loyalty to customers. A slogan should give the true spin of importance for example: IIPM -B School: What we teach today the other adopt tomorrow Community (Digital copier): We are in your corner, BI, Jan 20 /Feb 2003 Birla sun life insurance: Your dreams our commitment, BI Jan 2/Feb 2 2003 AFL private (Cargo): Where movement is a science, FI 31/1/03 Slogan should not be negative Negative Advertising is hard to justify and some times the negative slogan confuse the customer, such as Yashoda Hospitals: We hope you will never need us, TH 8/2/2003 Slogan should not neck of corporate waffle, hence sounding unreal For example DSP Merrill lynch (MF): Bullish on life, TOI 11/2/03 (Onida) MNC Electronics (Black TV): It will change your world DC 3/2/03 KLA Electronics (UPS): Leadership beyond compare, Data Quest 31/1/03 South Eastern Railways: Striving for excellence DC 10/2003 Slogan should not be a so what ? or Ho-hum statement For example Bharat overseas Bank Ltd, A bank owned by 7 banks (so what ?), CFA Jan 2003 Slogan should not make you say oh yeah For example: Apex Academy (IIT /JEE coaching): We take your career as seriously as you do! TOI 10/2/03 (o w yeah!) Videocon (Electronics): Technology for health and pleasure, Brand Equity Quiz Jan 03, (oh yeah!) Patni computers: world wide partnership, world wide solutions,TOI 5/2/03 (oh yeah!) Slogan should not be meaningless and complicated or clumsy For example AFL Private (Cargo): Where movement is a science, FI 31/1/03 Yamaha (Enticer 2 wheeler): Blue blooded Yamaha, TOI 4/2/03 Slogan could be trendy It implies that a slogan should be as short as possible Single word slogans are : Compaq HP: Invent , Data Quest 15/1/03 Apollo Tyres: unstoppable , BI Jan 20/Feb 2 2003 Two or three words slogans and three terse ideas such as: The new Indian express (news paper ): Sarvathra Vijayam Newspaper any day Business Today: For managing tomorrow , BT any issue Maruthi Vagon R: Inspired Engineering, Readers Digest Jan 2003 LG Electronics: Expand yourself, TOI 3/2/03 Syndicate Bank: Reliable, Responsible, CFA Jan 2003 Jaypee institute of mgt : Education, Enlightenment, Empowerment, TH 12/2/2003 Khazana Furniture: your status, your taste Your class, our solutions,TH 15/2/03 DISCUSSION AND CONCLUSION Slogans with power-packed words conveying what the brand stands for are handy tools, for all companies big and small. One is yet to see a brand which expresses itself without words. Integral to brand building unequivocally are slogans. Slogans and non verbal messages reinforce each other in communication effort. A unique and winning slogan should be a product of aggressive brain churning done by more than one individual over a considerable length of time rather than just a few hours. Slogans framing calls for pooling of talents, clarifying of vision, visualizing of the graph line of products growth and evolving of a communication strategy. The exercise involves efforts of many creative people cutting across all echelons of organizational hierarchy, but primarily with a lead role assumed by top brass. Efforts and seriousness shown in slogan making foretells the future success of the brand, since it covers a wide range of decisions including strategic as well as tactical ones, if at all right decisions are anything to do with brands success. Slogan framing if interested to ad-hoc advertising professionals will be ill-fated unless the professionals are thoroughly familiar with the brands and its strategization through their long association with the brand. Focus on slogan making is focus on an area of paramount importance since it touches on strategization and communication. The analysis has boiled down to identification of chief functions of a slogan and critic for effective slogan. The functions of an effective slogan are: Credibility b) Convenience of recall c) Communicational ease d) Creative distinctiveness which is called 4Cs testing framework. 4Cs testing framework can not only help evaluate the effectiveness of a slogan but also create a new winning slogan. The first and foremost function of slogan is establishing as well as maintaining credibility for the brand. Timothy prescribes that it should be believable, should not be pretentious, should not be unreal, capable of invoking positive feelings, tout key benefits, represent personality of the brand and trigger deep strategy oriented thought process. Secondly, the slogan should help recall the brand name and the slogan itself. The prescriptive phrasing is that the slogan should be memorable, simple, and neat and reflect brands strategic orientation. Thirdly, the slogan should be of high creative distinctiveness, which of course is a product of high-rung creative thought process. The prescription for achieving this functionality is that the slogan should be trendy, original, differentiative and personality reflective. It should not be bland, generic, hackneyed and should not generate lackluster responses like so-what, ho-hum, oh-yeah etc. it should not be already in use by others and preferably should hedge itself against authorized or unauthorized use by competitors. It should not be a source of negative responses. Perhaps sarcastic phrasing will invoke negative responses only. Lastly, brand and business depend heavily on communicational ease of the message and slogan which is the subject on hand. The slogan should be campaignable and capable of providing ease of ordering a product by a customer. It should not be sarcastic lest negative responses are brought forth. Fig 3. 4Cs TESTING FRAMEWORK CREDIBILITY CONVENIENCE OF RECALL CREATIVE DISTINCTIVE-NESS COMMUNICATIONAL EASE Believable Not pretentious Not unreal Source of positive feeling speaks of key benefit. Memorable Aids in brand recall Simple Neat -Strategic Trendy Not bland Original Not in use by others Makes the brand standout Non-encroach able to competitors Does not generate lackluster responses Campaignable Ease in Ordering No

Reverend Parris of The Crucible by Arthur Miller Essay -- Essay on The

Reverend Parris of The Crucible Greed can be a very destructive part of everyone’s life. It can control our every action at times. Some people let their greed get out of control, which was exactly what happened in Salem during the witch trials. Three people’s greed brought up this whole tragedy of the trials, convictions and hangings. One person is Reverend Parris. In my opinion Reverend Parris is greedy, self-serving, and egotistical. Reverend Parris is extremely greedy. In the story he is complaining about having to pay for wood. He states "Where is my wood? My contract provides I be supplied with all my firewood. I am waiting since November for a stick, and even in November I had to show my frost bitten hands like some London beggar." This shows that all he cares about is ...

Paradise Vacation Case

Key Decisions: * Should Leduc agree to Air India’s offer? * What’s the company’s competitive strategy for 2008/2009? * How to respond to FunTours’ expansion and aggressive pricing strategy? SWOT Analysis: Paradise holds strong buyer power which enables it to bargain for lower price and discount. As market leader and Quebec company, Paradise can promote itself through reminding customer about company hisotry to strength their preference and loyalty . The weakness lands at that Quebec is the only market in Canada; the collapse of one location will damage the entire business.The threat mainly lands at pricing competition from FunTours. Competitive Analysis and Consumer Analysis: Because Paradise has its main market in Quebec, Benoix is the main competitor. However, the biggest threat comes from FunTours’ expansion currently. The competitive advantage of FunTours is its low pricing strategy. Travelling is has an elastic demand. With price being the most important determination, FunTours' strategy could drive Paradise out of the market. This strategy targets at mid and base segment of the market. It creates threat to the same segments for Paradise, which represent 90% of the revenue.Nonetheless, Quebec is a brand new market where FunTours does not have supplier connections or customer loyalty yet. FunTours serves no premium market where 10% of the revenue comes from for Paradise. Therefore, Paradise can utilize its bargain power with its suppliers to ask for lower prices, also lower its retail price to keep customers from switching to new brand, and advertise to strengthen brand loyalty. Segment| Focus| Conclusion| Base| Low price| Lower price than FunTours offers| Mid| Best value| Lower price than FunTours offers, and special promotion with higher value. Premium| Luxury service| Lower price to prevent customer from downgrading to Mid segment. Keep agents as partial distributors for better services. | Recommendation : Base and Mid package will be sold through internet solely; Premium package will be sold through both agent and internet by 50/50; at the same time lowering wholesale price by 5%, and asking Benoix Air for 5% discount on the flight. Implementation Plan: Paradise will reject the offer from Air India. We will stay with the original segments of consumers, and lower price to stop FunTours from ntering the market; at the same time, keep the package unchanged to ensure customer experiences; use promotional strategy to re-enforce brand name and loyalty. Product| Travel package provides both service and product. Paradise includes 3 packages targeting at base, mid and premium market. | Price (See Exhibit 4 for detail)| We will be using Value-based pricing strategy. We will set lower retail price to stop FunTours from entering the market, and to provide lowest price for Base segment, best value for Mid, and both luxury service and low price for Premium segment. | Retail| Base: 89| Mid: 134| Premium: 193(Ag ent) 178 (Internet)| | Wholesale| 88| 132| 176| | Tactics| Markdowns| Seasonal discount, coupons. | Markdowns. | Place| Indirect Distribution: -100% of base and mid, 50% of premium package through internet distributor -50% of premium package through travel agents with 10% commission| | Exclusive Distribution: Distribute through good reputation internet distributors only for the purpose of keeping professional brand image, and high-end travel agents to keep Premium customer privileged. Promotion| Objective: To re-enforce the brand image as a local and experienced travel operator who always respond to Quebec travellers' needs beyond expectation. | | Reminder Advertising: TV advertising and internet ad to re-enforce the brand image. Sales promotion: (1)Price promotion is mentioned above at Price section. (2)Loyalty points-collection program to encourage repurchase and creates loyalty; (3)Contests to win trips in order to increase consumer involvements and personal feelings. | Expected Results: See Exhibit 4 – Alternative 5//Recommendation for income statement.Appendixes Decision criteria: * Provide short-term viability * Provide long-term sustainability Alternative Evaluation * Cost cutting through partnership with Benoix and cost structure change to start a price war with FunTours. * Setting pricing strategy as price war and cutting cost through vertical integration. * Sell its packages through Internet distributors exclusively. * Offering packages to more remote and less developed destinations. Base and Mid package will be sold through internet solely; Premium package will be sold through both agent and internet by 50/50; at the same time lowering wholesale price by 5% and asking Benoix Air for 5% discount on the flight. Alternative 1, comparing all other 4, gets the least revenue (32,540,428). Although it is feasible in short-term and might drive FunTour out of the market, it does not concern with the obsolete of travel agents. Giving the negative reve nue for the base segment (see Exhibt 2), it is not long-term sustainable.Moreover, even if the competitor is eventually driven out the market, Paradise will have to raise the price again in order to get back on its previous profitability; Paradise runs into the risk that the customers will feel cheated and uncomfortable with the raising price, and thus shift to other operators. For Alternative 2, although leasing private airline will decrease the variable cost and increase revenue (71,192,907), Paradise runs into the risk of heavy responsibility for flight issues, decrease of flight destination and time flexibility, and high fixed cost, which will eventually be added to the price of the package.In addition to those, same problem with Alternative 1, it does not concern with the obsolete with travel agents. Thus, this alternative is not sustainable in the long-run. For Alternative 3, it addresses the problem of high agent cost, and the obsolete of agent distributor. 5% of revenue is a ssumed from using internet to reach broader customer base with lower retail price. However, the price is still higher for than FunTours’ offer (e. g. $93 vs. $90); therefore provides FunTours the chance to take away market share. It is short-term viable but not sustainable.Alternative 4 increases market variety but turns away from the main market (top 5), which is providing 89% of Paradise’s package sale. It equals to giving up a bigger pie for a tiny one. (Exhibit 2) The recommendation ranks the 3rd place in the 5 alternatives quantitatively. However, it provides both short-term viability and long-term sustainability. Lowering the price from utilizing the buyer power on Benoix Air gives Paradise the ability to win over FunTours price-wise in the short-run, and keep price low in the long-run.Internet distributor addresses the obsolete of travel agents. By offering both agents and internet distributor for premium market helps sustain our competitive advantage on luxury customers. Exhibit 1: Marketing Share, Value and Growth of Canada and Paradise Vacation for 2007 and 2008 Â  | Â  | Â  | Â  | Â  | PR Market Setments| | National| PR Canada | Quebec| PR Quebec | Base| Mid| Premium| Percentage| 100. 00%| 7. 80%| 20. 00%| 39. 00%| 60%| 30%| 10%| 2007| 6,400,000| 499,200| 1,280,000| 499,200| 299,520| 149,760| 49,920| 2008 4. 0% growth| 6,694,400| 522,163| 1,338,880| 522,163| 313,298| 156,649| 52,216| Exhibit 2 – Alternative 4 Market Share, Value and Growth for 2007 and 2008 | National| Paradise Canada| Other destinations other than top5| 8%| 11%| 2007| 512,000,000| 54,912,000| After 25% of expected growth | 640,000,000| 68,640,000| Exhibit 3 – Income Statement for Alternative 1 and 2 (2008) | Alternative 1 i| Alternative 2iv| | Base| Mid| Premium| Base| Mid| Premium|Total Revenue| 313,297,920| 156,648,960| 52,216,320| 313,297,920| 156,648,960| 52,216,320| | Agent| Internet| Agent| Internet| Agent| Internet| Agent| Internet| Agent| In ternet| Agent| Internet| Industry Total Sales| 72%| 28%| 72%| 28%| 72%| 28%| 72%| 28%| 72%| 28%| 72%| 28%| | 225,574,502| 87,723,418| 112,787,251| 43,861,709| 37,595,750| 14,620,570| 225,574,502| 87,723,418| 112,787,251| 43,861,709| 37,595,750| 14,620,570| Retail price| 90. 00ii| 82. 64| 135. 00| 123. 95| 180. 00| 165. 27| 90. 00| 82. 64| 135. 00| 123. 95| 180. 0| 165. 27| Commission| 8. 18iii| 0. 82| 12. 27| 1. 23| 16. 36| 1. 64| 8. 18| 0. 82| 12. 27| 1. 23| 16. 36| 1. 64| Wholesale price| 81. 82| 81. 82| 122. 73| 122. 73| 163. 64| 163. 64| 81. 82| 81. 82| 122. 73| 122. 73| 163. 64| 163. 64| costs of sales| | | | | | | | | | | | | Airline| 40| 40| 40| 40| 40| 40| 30v| 30| 30| 30| 30| 30| Hotel| 40| 40| 50| 50| 60| 60| 40| 40| 50| 50| 60| 60| Contribution| 1. 82| 1. 82| 49. 90| 49. 90| 63. 64| 63. 64| 11. 82| 11. 82| 49. 90| 49. 90| 73. 64| 73. 64| SG&A| 9. 00| 8. 26| 13. 0| 12. 40| 18. 00| 16. 53| 9. 00| 8. 26| 13. 50| 12. 40| 18. 00| 16. 53| EBITDA| (7. 18)| (6. 44)| 36. 40| 37. 5 0| 45. 64| 47. 11| 2. 82| 3. 56| 36. 40| 37. 50| 55. 64| 57. 11| Earning contribution| (8%)| (8%)| 27%| 30%| 25%| 29%| 3. 13%| 4. 30%| 26. 96%| 30. 26%| 30. 91%| 34. 55%| ` Earning| (18,000,390)| (6,840,346)| 30,410,785| 13,271,102| 9,531,852| 4,167,425| 7,063,444| 3,775,013| 30,410,785| 13,271,102| 11,620,505| 5,052,058| Total| 32,540,428| 71,192,907| i. Assume during price war, market share does not changeii.Retail price drops 10% for distributor of agent; wholesale price will shift according to retail price and commission change (Wholesale=Retail/(1+10% commission); internet retail price change according to wholesale and commission (Internet=wholesale*(1+1% commission). iii. Commission for agent will increase to 10%; internet stays the same as 1%. | iv: All assumptions from Alternative 1 holdv: Airline price decreases 25% from$40| Exhibit 4: Income Statement for Alternative 3 and Recommendation (2008) | Alternative 3vi| Alternative 5 – Recommendation ix| | Base| Mid| Premi um| Base| Mid| Premium| 48,271,360vii| 328,962,816| 164,481,408| 54,827,136| 334,445,530| 169,964,122| 43,861,709| | Internet| Internet| Internet| Internet| Internet| Agent| Internet| Segment Percentage| 100%| 100%| 100%| 100%| 100%| 50%| 50%| | 328,962,816| 164,481,408| 54,827,136| 334,445,530| 169,964,122| 21,930,854| 21,930,854| Retail price| 93. 53| 141. 30| 187. 05| 88. 85| 134. 23| 193. 534xi| 177. 70| Wholesale price| 92. 6| 139. 9| 185. 2| 87. 97xii| 132. 905| 175. 94| 175. 94| costs of sales| | | | | | | | Airline| 40| 40| 40| 38| 38| 38| 38| Hotel| 40| 50| 60| 40| 50| 60| 60| Contribution| 12. 6| 49. 9| 85. 2| 9. 7| 49. 9| 77. 94| 77. 94| SG&A| 8. 42| 12. 72| 16. 83| 8. 00| 12. 08| 19. 35| 15. 99| EBITDA| 4. 18| 37. 18| 68. 37| 1. 97| 37. 82| 58. 5866| 61. 95| Earning contribution| 4. 47%| 26. 32%| 36. 55%| 2. 22%| 28. 17%| 30. 27%| 34. 86%| Earning| 14,711,841| 43,283,583| 20,038,677| 7,428,695| 47,885,482| 6,638,907| 7,645,225| Total| 78,034,101| 69,598,308| vi: Because that internet distributor can reach more customer, 5% growth on expected revenue (2008) is assumedvii: Total revenue after 5% assumed growthviii:With internet distributor, SG&A decrease by 10% from before, for agent, it stays the same| ix:. % revenue growth is assumed same from Alternative 3 due to the use of internet distributor. Premium market as luxury will decrease due to the upcoming recession, it is assumed that Premium segment will decrease to 8%, Base and Mid will increase by 1% each. X: From bargaining with Benoix Air, a 5% discount is expected. xi: 10% commission on agent is provided. Xii: Taking 5% off wholesale price|